Development of product-service roadmaps (ESR 2)

Development of product-service roadmaps: a pathway to servitization

Servitization, the shift among manufacturers from selling products to selling product-service offerings, represents an essential part of the circular economy. By servitizing manufacturers design performance or access-based product-service offerings, which imply the dematerialisation of their economic interactions and is aimed at use and reuse instead of production and discharge. It is a widely held view that development and adoption of innovative business models is instrumental in increasing the circular capabilities of the manufacturing sector.

However, servitization involves substantial cultural, structural and strategic changes within the manufacturing firm. This project is aimed at analysing servitization driven organisational development from a product-focused to a service- focused business model and depicting the transformation pathways of manufacturers seeking to compete through ‘advanced services’. By evaluating the experiences of servitizing manufacturers and identifying the core organisational resources and processes that facilitate a successful transition this project sets out to create a guiding framework for the organisational product-service transformation.

Researcher:
Jekaterina Dmitrijeva
Ph.D. Candidate
Aston University
Aston Business School (ABS) Department of Operations and Information Management (OIM)

Email:
j.dmitrijeva@aston.ac.uk
Tel:
+44-75-9361 4229

Supervisor:
Dr. Andreas Schroeder
Senior Lecturer in Information Systems
Aston University
Aston Business School (ABS)

Email:
a.schroeder@aston.ac.uk

Promotor:
Prof. Tim Baines
Head of Operations and Information Management Group, Executive Director of the Advanced Services Group
Aston University
Aston Business School (ABS)

Email:
t.baines@aston.ac.uk