20 Sep Maximising value in servitised goods (ESR5)
Maximising value in servitised goods (ESR5)
Maximising value in servitised goods
The provision of servitized products requires a well-managed supply chain network to maximise their value for the various actors in the system. Existing research on servitization predominantly focuses on either the value co-creation in the customer-supplier relationship or on the potential to reduce the negative environmental impact of providing a Product-Service System (PSS). As circular economy uses a system thinking approach, this project aims to identify the relationships of PSS supply chain configurations and the tradeoffs in value for the different actors in the service providing system. Multiple exploratory case studies will be conducted to better understand the enablers and inhibitors of the circular economy supply chain, whilst simulation and modelling of the actors within the supply chain aims to understand the underlying mechanisms that affect different forms of value. Understanding these mechanisms ultimately paves the way to developing a set of operational strategies that companies can adopt to make well-informed decisions and configure a circular PSS supply chain in an optimised way.